The Importance of Adding Personality to Your Copy

The Importance of Adding Personality to Your Copy
By Jim A Palmer

No matter what type of business you run, there is no question that you can benefit from sending your customers a monthly newsletter. This is because no business is absolutely unique! For example, you could be the owner of a beauty salon that is just one of 60,000 other beauty salons in your city. The same goes for many other types of businesses, from graphic design to credit counseling to running a restaurant.

To be able to stand out from the competition, you need a way to distinguish yourself. One of the most effective ways to do this is to practice some persuasive copywriting in your newsletter and other marketing efforts.

It can be hard to deal with the fact that you are not the only game in town. However, the key is to make your clients think that you are the preferred option. You need to flirt with your customers. Entice them with offers. Make them feel privileged to be part of your inner circle in which only they, as subscribers, are privy to the jokes, candid tales and advice that is part of your "real" personality.

In Newsletter Secrets Revealed, How to Use Newsletters to Make Your Profit Soar, it states how vital it is that you "convey your personality in your writing. Your word choice should reflect you and your common way of talking and thinking. Readers value writing with a personality, and they'll keep reading your letter if you provide it."

Although facts, statistics and solid research are also necessary components of an effective newsletter, it never hurts to use a bit of charm, wit and flair as well. By using clever headlines, jokes and catchphrases, you should be able to connect with your reader so that when they think of hair coloring, they will never think of anyone else's salon but yours.

All the copywriting in the world can't disguise an inferior product or bad idea for a service, so make sure that you have a benefit that is not necessarily offered by other vendors, and then make sure you milk that perk as much as you possibly can in your customer relationship marketing.

However, sometimes you can't help but find yourself trying to sell in a market where everybody is offering the same thing. If you find yourself in this position, what you need is a vibrant, engaging newsletter that makes your readers feel as if they have crashed a party and now find themselves to be part of an exciting new inner circle of "people in the know."

Ideally, the best personality to adopt when you are writing your copy is that of a mind reader. If you can hook into exactly what it is that your clients want out of your product or service and put it exactly into words, they will be absolutely amazed at how well you understand what they are looking for.

So just how exactly do you make your business stand apart from the rest of the beauty salons in the city? You send them a newsletter-but not just any old one. You send them the promise of immediate gratification and the sense that if they deal with you they will always be dealing with the elite. This is how you get to be eventually perceived as being the best in the business.

Jim Palmer is the president of Dynamic Communication http://www.dynamiccommunication.net and No Hassle Newsletters http://www.nohasslenewsletters.com

He is known nationally as the Newsletter Guru and the author of Newsletter Secrets Revealed, How to Use Newsletters to Make Your Profit Soar.

http://www.newslettersecretsrevealed.com/

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