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How To Make Your Testimonials More Effective
By Dean Dhuli

As you may know already, testimonials are extremely important to add credibility to your offer or product. That said, most testimonials we see today are short and generic...and do not mention anything unique about the product or service.

For instance, we find numerous testimonials like "It's a great product! I liked it very much". Quite frankly, testimonials like these do not mean anything to your prospect.

For your testimonials to be effective, they must either talk about a unique feature of your product, or describe how your product helped solve a particular problem that your client had.

So the next time you get a testimonial, make sure it does at least one of the things stated above.

And after you have done that, you can make them even more effective using the tips given below:

1. Take out a piece of text that looks good from your testimonial, and use it as a title to your testimonial. This helps to grab the attention of the reader.
2. Bold/Italicize catchy text within the testimonial.
3. Use pictures of your former clients/buyers along with their testimonials.
4. Testimonials can either be spread out evenly within the copy...or all inserted in one place. The former method has been proved to give better conversions than the latter, but your must test both of them and find out which one works better for you.
5. Use Johnson Boxes and Sidebars to list your testimonials. These elements get noticed quickly, and so you'll have a better chance of getting the good testimonials read. They build credibility to your offer.

Also Make Sure Your Testimonials Are Not Too Close To Your Headline.

People don't browse the Internet to buy products. They come looking for information. They come searching for solutions to their problems. Using a testimonial too early in your copy reveals the fact that you're trying to sell them a product, which puts them off instantly.

Instead, try projecting your product as a solution to their problems and use testimonials to eliminate any doubts they may have about your product.

This method works best for non-IM niches.

At the same time, testimonials can work if placed at the very top when you're selling a product that teaches people how to make money -- either online or offline.

In this case, you need to convince the reader quickly that your product isn't hype, and so a testimonial at the very top proves that your product effectively does what it promises to do.

Dean Dhuli is a direct-response copywriter and freelance marketing consultant who provides money-making sales copy and business advice to his clients. For more tips on how to write better sales copy and improve your profits, visit Dean's blog - http://highpowercopy.com/blog/

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